Should you? Shouldn’t you? And if you do? How do you, do? With 44% of Gen A parents purchasing beauty products for their children, this...

Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss!...

At Altitude, we're obsessed with creating amazing beauty and brands. We build brands strategically, with the marketing at the forefront...

The beauty industry is a dynamic beast, and keeping pace with the ever-evolving wants and needs of beauty buyers can be a challenge for...

Kylie Cosmetics is a textbook case of how to disrupt an industry and build a billion-dollar brand in record time. Founded in 2015 by...

The UK high street, once a bustling hub for British retail, is undergoing a dramatic transformation. The rise of e-commerce, coupled with...

The allure of the beauty and wellness industry is undeniable. But what does it truly take to be a successful founder in this...

Rhode, the hotly anticipated skincare line co-founded by Hailey Beiber, has sent beauty fans into a frenzy. Everyone wants to know: where...

Launching and running a beauty brand is an exhilarating journey, filled with creativity, innovation, and passion. However, amidst the...

We started this year in Altitude HQ, thinking that we would see the death of instagram. With most of our team taking a hiatus from...

It a market flooded with products, how do we stand out? A key must is to provide products that consumers truly want. As more brands add...

In the ever-evolving landscape of the beauty and wellness industry, understanding your consumer base is paramount to success. As a beauty...

In the vast landscape of the beauty and wellness industry, finding the perfect retail partners can make or break your brand's success....

We’ve woken up inspired this morning ✨ One of our all time greats, the GOAT of influencer & indie beauty is taking her power back and we...

In today's digital age, harnessing the power of artificial intelligence (AI) has become paramount for businesses looking to stay...

As The Body Shop becomes the latest UK high street staple to exit, we can’t help but delve into why. Why did a brand with decades of...

In the vibrant world of beauty and wellness, success is not just about skillful techniques and top-notch products, but also about smart...

In the bustling world of beauty and wellness, where creativity and passion drive the industry, it's easy to get lost in the artistry and...

Scaling a beauty or wellness business requires strategic planning, dedication, and perseverance. Whether you're a budding entrepreneur or...

In today's digital age, social media platforms like Instagram and TikTok have become powerful tools for individuals and businesses to...