The Beauty x Gen Alpha Debate: Do you? Don’t you?
Should you? Shouldn’t you? And if you do? How do you, do? With 44% of Gen A parents purchasing beauty products for their children, this...
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Emily Booroff
Apr 252 min read
Beauty on a Budget: How to Master Your Money in the Glam World
Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss!...
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Emily Booroff
Apr 243 min read
Finding Your #ContentSquad: How to Choose the Perfect Content Creators
At Altitude, we're obsessed with creating amazing beauty and brands. We build brands strategically, with the marketing at the forefront...
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Emily Booroff
Apr 222 min read
Decoding Beauty Buyer Desires: What Top Retailers Want From Brands
The beauty industry is a dynamic beast, and keeping pace with the ever-evolving wants and needs of beauty buyers can be a challenge for...
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Emily Booroff
Apr 182 min read
Billion Dollar Beauty: Kylie Cosmetics - How They Slayed the Game and the Lessons We Can Learn
Kylie Cosmetics is a textbook case of how to disrupt an industry and build a billion-dollar brand in record time. Founded in 2015 by...
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Emily Booroff
Apr 102 min read
Beauty and the Brains: The Essential Traits of a Thriving Beauty & Wellness Founder
The allure of the beauty and wellness industry is undeniable. But what does it truly take to be a successful founder in this...
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Emily Booroff
Apr 102 min read
Beauty Buzz: Will Rhode Set Up Shop at Sephora or Ulta?
Rhode, the hotly anticipated skincare line co-founded by Hailey Beiber, has sent beauty fans into a frenzy. Everyone wants to know: where...
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Emily Booroff
Apr 82 min read
Why Beauty Brand Founders Can't Do It All: The Power of Outsourcing for Accelerated Growth
Launching and running a beauty brand is an exhilarating journey, filled with creativity, innovation, and passion. However, amidst the...
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Emily Booroff
Mar 123 min read
Navigating Consumer Identities in the Beauty and Wellness Industry: Understanding Generations, Shopping Habits, and Loyalty
In the ever-evolving landscape of the beauty and wellness industry, understanding your consumer base is paramount to success. As a beauty...
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Emily Booroff
Mar 53 min read
Choosing the Right Retail Partners: A Guide for Beauty and Wellness Brands
In the vast landscape of the beauty and wellness industry, finding the perfect retail partners can make or break your brand's success....
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Emily Booroff
Feb 293 min read
Huda Beauty: This Mistake Almost Killed My Company! What Can We Learn
We’ve woken up inspired this morning ✨ One of our all time greats, the GOAT of influencer & indie beauty is taking her power back and we...
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Emily Booroff
Feb 204 min read
The Body Shop: What Went Wrong?
As The Body Shop becomes the latest UK high street staple to exit, we can’t help but delve into why. Why did a brand with decades of...
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Emily Booroff
Feb 133 min read
Scaling Your Beauty & Wellness Business: Strategies for Sustainable Growth
Scaling a beauty or wellness business requires strategic planning, dedication, and perseverance. Whether you're a budding entrepreneur or...
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Emily Booroff
Dec 4, 20233 min read
Elevating Your Social Media Engagement with AI: The Future of Marketing
In today's digital age, social media has become an indispensable tool for businesses to connect with their audience and promote their...
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Emily Booroff
Nov 28, 20235 min read
Understanding Black Friday Performance and Pivoting for Year-End Success, in Beauty & Wellness
After another mammoth Black Friday or Cyber Weekend, a lot of brands are left working out if this delivered the sales boost they were...
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Emily Booroff
Nov 22, 20232 min read
Navigating Sustainable Plastic Options for Beauty and Wellness Packaging
In the beauty and wellness industry, packaging plays a pivotal role in brand identity and environmental impact. With increasing consumer...
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Emily Booroff
Nov 20, 20233 min read
Unveiling the Ideal Ingredients for an Acne Skincare Range: A Guide by Altitude
Acne is a common skin concern affecting millions worldwide, necessitating a thoughtful approach to skincare. For brands crafting an acne...
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Emily Booroff
Nov 20, 20234 min read
How to be a Sustainably Conscious Brand in an ever changing world
Creating a sustainable brand is not just a trend; it's a necessity. In today's environmentally conscious market, brands that prioritize...
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Emily Booroff
Nov 14, 20233 min read
Navigating the Global Political Landscape as a Beauty or Wellness Brand Founder
In today's interconnected world, global political situations are more relevant than ever to businesses, including the beauty and...
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Emily Booroff
Sep 26, 20234 min read
Becoming a Beauty & Wellness Brand Founder: How To Stop Dreaming & Start Building
Starting a beauty or wellness brand is an exciting venture, filled with creativity, innovation, and the potential for self-expression....
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