Should you? Shouldn’t you? And if you do? How do you, do? With 44% of Gen A parents purchasing beauty products for their children, this...

Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss!...

At Altitude, we're obsessed with creating amazing beauty and brands. We build brands strategically, with the marketing at the forefront...

The beauty industry is a dynamic beast, and keeping pace with the ever-evolving wants and needs of beauty buyers can be a challenge for...

Kylie Cosmetics is a textbook case of how to disrupt an industry and build a billion-dollar brand in record time. Founded in 2015 by...

The allure of the beauty and wellness industry is undeniable. But what does it truly take to be a successful founder in this...

Rhode, the hotly anticipated skincare line co-founded by Hailey Beiber, has sent beauty fans into a frenzy. Everyone wants to know: where...

Launching and running a beauty brand is an exhilarating journey, filled with creativity, innovation, and passion. However, amidst the...

In the ever-evolving landscape of the beauty and wellness industry, understanding your consumer base is paramount to success. As a beauty...

In the vast landscape of the beauty and wellness industry, finding the perfect retail partners can make or break your brand's success....

We’ve woken up inspired this morning ✨ One of our all time greats, the GOAT of influencer & indie beauty is taking her power back and we...

As The Body Shop becomes the latest UK high street staple to exit, we can’t help but delve into why. Why did a brand with decades of...

Scaling a beauty or wellness business requires strategic planning, dedication, and perseverance. Whether you're a budding entrepreneur or...

In today's digital age, social media has become an indispensable tool for businesses to connect with their audience and promote their...

After another mammoth Black Friday or Cyber Weekend, a lot of brands are left working out if this delivered the sales boost they were...

In the beauty and wellness industry, packaging plays a pivotal role in brand identity and environmental impact. With increasing consumer...

Acne is a common skin concern affecting millions worldwide, necessitating a thoughtful approach to skincare. For brands crafting an acne...

Creating a sustainable brand is not just a trend; it's a necessity. In today's environmentally conscious market, brands that prioritize...

In today's interconnected world, global political situations are more relevant than ever to businesses, including the beauty and...

Starting a beauty or wellness brand is an exciting venture, filled with creativity, innovation, and the potential for self-expression....