Beauty on a Budget: How to Master Your Money in the Glam World
Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss!...
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Emily Booroff
Mar 123 min read
Navigating Consumer Identities in the Beauty and Wellness Industry: Understanding Generations, Shopping Habits, and Loyalty
In the ever-evolving landscape of the beauty and wellness industry, understanding your consumer base is paramount to success. As a beauty...
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Emily Booroff
Mar 53 min read
Choosing the Right Retail Partners: A Guide for Beauty and Wellness Brands
In the vast landscape of the beauty and wellness industry, finding the perfect retail partners can make or break your brand's success....
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Emily Booroff
Feb 204 min read
The Body Shop: What Went Wrong?
As The Body Shop becomes the latest UK high street staple to exit, we can’t help but delve into why. Why did a brand with decades of...
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Emily Booroff
Nov 22, 20232 min read
Navigating Sustainable Plastic Options for Beauty and Wellness Packaging
In the beauty and wellness industry, packaging plays a pivotal role in brand identity and environmental impact. With increasing consumer...
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Emily Booroff
Nov 20, 20233 min read
Unveiling the Ideal Ingredients for an Acne Skincare Range: A Guide by Altitude
Acne is a common skin concern affecting millions worldwide, necessitating a thoughtful approach to skincare. For brands crafting an acne...
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Emily Booroff
Nov 20, 20234 min read
How to be a Sustainably Conscious Brand in an ever changing world
Creating a sustainable brand is not just a trend; it's a necessity. In today's environmentally conscious market, brands that prioritize...
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Emily Booroff
Nov 14, 20233 min read
Navigating the Global Political Landscape as a Beauty or Wellness Brand Founder
In today's interconnected world, global political situations are more relevant than ever to businesses, including the beauty and...
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Emily Booroff
Sep 26, 20234 min read
Becoming a Beauty & Wellness Brand Founder: How To Stop Dreaming & Start Building
Starting a beauty or wellness brand is an exciting venture, filled with creativity, innovation, and the potential for self-expression....
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Emily Booroff
Jun 13, 20233 min read
Creating a Beauty & Wellness Brand: What You Need to Succeed and Thrive in the Lucrative Industry
The beauty industry is a thriving and dynamic sector that offers countless opportunities for entrepreneurs looking to make their mark. If...
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