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Decoding Beauty Buyer Desires: What Top Retailers Want From Brands
The beauty industry is a dynamic beast, and keeping pace with the ever-evolving wants and needs of beauty buyers can be a challenge for...
Emily Booroff
Apr 22, 20242 min read
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Billion Dollar Beauty: Kylie Cosmetics - How They Slayed the Game and the Lessons We Can Learn
Kylie Cosmetics is a textbook case of how to disrupt an industry and build a billion-dollar brand in record time. Founded in 2015 by...
Emily Booroff
Apr 18, 20242 min read
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The Beautiful Path Ahead: 7 Compelling Reasons to Start Your Own Beauty Brand
The beauty industry has always been a realm of endless possibilities, offering opportunities for innovation, creativity, and financial...
Emily Booroff
Sep 11, 20233 min read
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Billion Dollar Beauty Series: Estée Lauder
It feels like everyone is getting into the Beauty business right now. With Celebs launching lines and investors launching incubator...
Emily Booroff
Nov 15, 20223 min read
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