Beauty on a Budget: How to Master Your Money in the Glam World
Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss!...
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Emily Booroff
Apr 15 min read
2024 Supplement Trends: What do consumers want?
It a market flooded with products, how do we stand out? A key must is to provide products that consumers truly want. As more brands add...
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Emily Booroff
Mar 53 min read
Choosing the Right Retail Partners: A Guide for Beauty and Wellness Brands
In the vast landscape of the beauty and wellness industry, finding the perfect retail partners can make or break your brand's success....
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Emily Booroff
Feb 133 min read
Scaling Your Beauty & Wellness Business: Strategies for Sustainable Growth
Scaling a beauty or wellness business requires strategic planning, dedication, and perseverance. Whether you're a budding entrepreneur or...
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Emily Booroff
Dec 4, 20233 min read
Elevating Your Social Media Engagement with AI: The Future of Marketing
In today's digital age, social media has become an indispensable tool for businesses to connect with their audience and promote their...
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Emily Booroff
Nov 28, 20235 min read
Understanding Black Friday Performance and Pivoting for Year-End Success, in Beauty & Wellness
After another mammoth Black Friday or Cyber Weekend, a lot of brands are left working out if this delivered the sales boost they were...
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Emily Booroff
Nov 22, 20232 min read
Navigating Sustainable Plastic Options for Beauty and Wellness Packaging
In the beauty and wellness industry, packaging plays a pivotal role in brand identity and environmental impact. With increasing consumer...
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Emily Booroff
Nov 20, 20233 min read
Unveiling the Ideal Ingredients for an Acne Skincare Range: A Guide by Altitude
Acne is a common skin concern affecting millions worldwide, necessitating a thoughtful approach to skincare. For brands crafting an acne...
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Emily Booroff
Nov 20, 20234 min read
How to be a Sustainably Conscious Brand in an ever changing world
Creating a sustainable brand is not just a trend; it's a necessity. In today's environmentally conscious market, brands that prioritize...
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Emily Booroff
Nov 14, 20233 min read
Navigating the Global Political Landscape as a Beauty or Wellness Brand Founder
In today's interconnected world, global political situations are more relevant than ever to businesses, including the beauty and...
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Emily Booroff
Sep 26, 20234 min read
Becoming a Beauty & Wellness Brand Founder: How To Stop Dreaming & Start Building
Starting a beauty or wellness brand is an exciting venture, filled with creativity, innovation, and the potential for self-expression....
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