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Writer's pictureEmily Booroff

Beauty on a Budget: How to Master Your Money in the Glam World



Running a beauty & wellness business is a dream for many, but managing the finances can feel like a nightmare. Fear not, beauty boss! This guide will equip you with the knowledge to create a budget that keeps your business glowing and your bank account healthy.


The Budget Breakdown: Slicing Up Your Beauty Pie

There's no one-size-fits-all answer, but here's a general guideline for allocating your budget:

  • Operations (25-35%): This covers the essentials to keep your doors open, like rent, utilities, equipment, and inventory.

  • Staffing (20-30%): Your team is your backbone. Factor in salaries, benefits, and training costs.

  • Marketing (15-25%): Spread the word! This includes advertising, social media promotion, influencer partnerships, and loyalty programs.

  • Business Expenses (10-15%): Think permits, licenses, insurance, accounting fees, and professional subscriptions.

  • Legal & Unexpected (5-10%): Set aside a buffer for legal consultations, unforeseen expenses, or repairs.


Remember: These are just starting points. Adjust these percentages based on your business model (retail, salon, spa), location, and stage of growth.



Budgeting Like a Boss: Monitoring & Keeping Track

  • Embrace Spreadsheets: Utilize budgeting templates or create your own spreadsheet to track income and expenses.

  • Monthly Reviews: Schedule regular reviews (monthly is ideal) to compare your budget to actual spending.

  • Software Solutions: Explore accounting software designed for small businesses to streamline budgeting and bookkeeping.


Financial Fitness for Fluctuations: Adapting to the Market

  • Sales Slump? Trim the Fat: If sales dip, prioritize essential spending (operations, staffing) and re-evaluate discretionary areas like marketing. Consider cost-effective marketing strategies or temporary staff reductions.

  • Sales Soaring? Scale Strategically: Don't get swept away by success! Reinvest some profits back into the business. Hire additional staff, expand your product line, or invest in more sophisticated marketing campaigns.


Altitude: Your Budgetary Bodyguard

Building a successful beauty business requires a budget that breathes and adapts. Also we LOVE numbers (we know, it's weird)

At Altitude, we empower beauty & wellness brands with the tools and expertise needed to thrive. We can help you:

  • Craft a customized budget tailored to your specific business.

  • Develop financial forecasting models to anticipate future needs.

  • Implement cost-saving strategies without sacrificing quality.

  • Navigate financial decisions with confidence, ensuring your beauty business continues to bloom, even in a fickle market.



Remember, a well-managed budget is the foundation of a thriving beauty & wellness business. By following these tips and partnering with Altitude, you can ensure your finances are as beautiful as your services.


Drop us a DM @weare_altitude or say hello@wearealtitude.co.uk


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